Russia has become an attractive hub for foreign clothing and footwear companies, leading to a profound transformation of the retail industry. A growing number of international brands have set their sights on the Russian market, establishing a significant presence in key cities like Moscow and St. Petersburg. This influx of foreign businesses reflects the increasing allure of Russia as a lucrative destination for global fashion enterprises.
Separately, it is necessary to highlight the appearance on the Russian market of a large number of new clothing brands from Turkey, which had not previously entered the Russian market.
Consumers across the country are now experiencing a dynamic change in their shopping options and preferences, as these international brands introduce diverse styles and trends. The retail landscape in Russia is evolving rapidly, offering a wide range of choices for shoppers.